The RBC Blue Water Project is a wide-ranging, multi-year program to help foster a culture of water stewardship, so that people have clean water today and tomorrow. Click here to find out more about this project.
Our Role
To support the launch of RBC's Blue Water Project, we were commissioned to create a web based e-learning quiz, to generate interest in the project.
We created multiple-choice questions with feedback on selections and animations explaining the issues.
The Result
The quiz was an immediate success and delivered results beyond expectation. The completion rate and click through to the Blue Water micro site, was the highest ever achieved by an RBC initiative. The quiz was promoted on banner ads on various RBC sites.
The quiz was later syndicated to the National Geographic web site, and was deployed on the Blue Water Facebook page for a six month period.
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