E-Learning
 
It Starts With You. It Stays With Him

Project Objective

To create an integrated e-learning strategy and social media outreach strategy that would allow White Ribbon Campaign ("WRC") to extend and strengthen the reach, content, message and knowledge base for the current "It Starts With You. It Stays With Him." campaign.

All of the content produced and the communications initiatives associated with the project were designed to help WRC fulfill it's stated goal of "to further facilitates men's capacity to engage boys and young men in their lives and communities by promoting gender equality, teaching the skills and benefits of healthy relationships."

WRC_web.jpg
 
Our Role

For the project we produced:
  • Two versions of an e-learning module, created using Captivate and extended with Flash and interactive Acrobat workbooks. The first version is for distribution in Ontario schools by WRC in partnership with Elementary Teachers' Federation of Ontario (EFTO); and the second version by community leaders.
  • Two Public Service Announcement's called "The Best Advice", produced with Peter Sellers, and production partners: Code Film, Candy Sound, School Editing and Producer's Choice.
  • Rebuild existing web site, with an integrated Content Management System.
  • Social media outposts on Facebook, Twitter and YouTube with a communications plan with content mapped to an editorial calendar for 2011-2012.
  • A successful launch event at Toronto's Spoke Club, featuring interactive content displayed by event sponsor Duocom on Epson's BrightLight interactive projectors. 
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