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Ruth Bastedo, Chair, Board of Directors and Co-founder
Ruth Bastedo has produced award winning digital communications products and developing digital strategy since her Vancouver Film School days in the 1990's. As co-founder of new media firm Medium One and Experience Media/Continuum Media, Ruth has been an Executive Producer and strategist on a wide range of Web site projects, e-learning courses, CD-ROMs and most recently, rich media content for social media channels.
Ruth works in a hands on way with clients to develop innovative projects, content programs, customer experiences and integrated integration of content to support ad campaigns, capital campaigns, learning programs, public education programs, live events and live experiences.
A passionate supporter of entrepreneurship in Canada and an engaged member of the community, Ruth is Past President of Women Entrepreneurs of Canada, and co-creator and program consultant for the "Next Steps Program for Women Entrepreneurs" at the Initiative for Women in Business, at the Rotman School of Management. She is also on the Advisory Group for Women in Philanthropy for Providence, and a past member of the board of governors for St. Clement's school in Toronto.
Ruth has been featured in national publications such as Macleans, The Globe and Mail, PROFIT Magazine and The Toronto Star for her work with the women and entrepreneurs. She has spoken to groups in both Canada, and through the National Association of Women Business Owners on the topic, throughout the 2000's.
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Michael McHale, President and Co-founder
Michael is a media maverick, with a proven 15 years experience as an international business development professional in technology and media. Michael has an outstanding track record delivering measurable results to multiple stakeholders, winning international awards for his innovative work, and integrating easily into international business environments. Past clients include Federal Express, Microsoft, Apple, Imperial Oil, Ontario Hydro and McCain Foods Inc.
Michael has held senior positions at Telbotics Inc., CHUM and Alliance Communications in Canada and with DLT Entertainment and Universal Services Group in the United States. He has been featured extensively in the international media (Today Show, TIME Magazine, Fox Television, CTV, WIRED Magazine etc.) for his work in the emerging field of telepresence and videoconferencing.
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Tracy Chong, Managing Director
Tracy Chong's professional and personal experiences bring a wealth of value to Experience Media. She has developed brand strategies for a number of well known brands, including TD/Canada Trust (Banking Can Be This Comfortable), YTV and The Fan.
Tracy's client side experience includes such tier-one businesses such as Microsoft X-Box and Bell Canada. She has also had extensive experience in the financial sector as Director of Advertising and Acquisition for Altamira (National Bank). She joined Experience Media after working in the non-profit environmental sector as Vice president of marketing for GreenSaver.
Tracy's breadth and depth of business experience includes business planning and strategy, as well as traditional marketing discipline- from brand management and direct mail to social media and research. It also includes executive profiling, internal communications and in-house training.
Actively involved in her community, Tracy offers passion, strategic insight and energy to every project. She is a pleasure to deal with!
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Anthony Lazzaro, Partner and Technical Lead
Anthony Lazzaro, has over 10 years of web site development experience. He brings with him industry specific experience, spanning Real Estate, Esthetics/Medicine, Beauty & Fashion, and Online Magazines. During his tenure at Demandstar.com he directed their multimedia marketing efforts, which resulted in a successful IPO that raised twelve million dollars. Anthony has completed projects for clients such as Microsoft Canada, Communiqué, Vickers & Benson, Gray Canada, Bluepeak, Medium One, Demandstar.com, Onvia.com and Touch Experience.
Anthony has used his expertise in Cold Fusion, SQL Server and MySQL, on projects for Microsoft Canada, Royal Bank, Novartis Canada, Heinz Canada, Accenti.ca, TravelCanada.ca, and many more.
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